Meta Ads Tracking
Built a paid acquisition and conversion tracking system for Relieviti Digital, a digital product business selling AI Prompt Packs. The project focused on Meta Ads setup, Meta Pixel integration, purchase tracking, and conversion attribution across the sales funnel.
Project Type
Paid Growth Infrastructure
Year
2026
Role
- Meta Ads Setup
- Conversion Tracking
- Meta Pixel Integration
- Frontend Development
Tech Stack
- Next.js
- Tailwind CSS
- shadcn/ui
- Meta Ads
- Meta Pixel
- Paystack
The Challenge
Digital product businesses require accurate conversion tracking to measure ad performance, optimize campaigns, and understand which traffic sources generate purchases. Without proper event tracking, it becomes difficult to measure campaign effectiveness and purchase attribution.
The Approach
Configured Meta Ads campaigns with a sales objective and integrated Meta Pixel tracking into the sales funnel. Implemented purchase event tracking connected to the Paystack payment flow so users who completed payment for the AI Prompt Pack product could be tracked accurately.
Key Focus Areas
- Paid acquisition systems
- Purchase attribution tracking
- Digital product sales funnels
- Meta conversion events
- Performance marketing infrastructure
Project Walkthrough
