Analytics & Growth Tracking
Built a SaaS analytics and growth tracking system for FlowSync, a productivity SaaS platform. The project focused on event tracking architecture, SaaS KPI measurement, onboarding analytics, and funnel visibility using GTM and GA4.
Project Type
SaaS Analytics Infrastructure
Year
2026
Role
- Analytics Implementation
- Growth Tracking Setup
- Event Tracking Architecture
- Frontend Development
Tech Stack
- Next.js
- Tailwind CSS
- shadcn/ui
- Google Tag Manager
- Google Analytics 4
- Recharts
The Challenge
SaaS companies depend heavily on analytics to understand onboarding performance, feature adoption, engagement, and retention. Without structured event tracking, it becomes difficult to identify growth bottlenecks and optimize user activation.
The Approach
Implemented a scalable analytics tracking setup using Google Tag Manager and Google Analytics 4. Created realistic SaaS event tracking flows and an analytics dashboard capable of visualizing onboarding funnels, activation metrics, and engagement insights.
Key Focus Areas
- SaaS analytics systems
- Event tracking architecture
- Activation funnel tracking
- Product engagement analytics
- Growth KPI reporting
Project Walkthrough
